Client board directors, marketing managers and agencies ultimately want the same thing:
Achieving that is easier when you are wholly independent and able to offer expert advice based on decades of experience.
Some comments from clients:
“Nigel works closely with me as MD and with other key members of the team to work with us on our marketing strategy and branding. He has applied techniques and processes of thinking which have been very useful to us in aligning our business plan with our brand and messaging and he continues to work with us to turn this into programmes of work for our staff as we launch new products and services and grow into new markets.”
- MD of employment services group
“Nigel’s value to us is that he immerses himself in the business and spots opportunities that we may miss – his 360 degree vision contributes much more than simply following a brief. He has great contacts and uses both traditional and modern media to attain not only the desired, but in some cases exceptional, results.”
- International Commercial Director, global medical devices business
“Well done Nigel, this is fantastic. I Googled [key search term] and we came up 4th on the first page!!! That is probably the best thing that has happened for us in ages!”
- Chairman of content marketing client.
“The day was more useful than I was expecting and Nigel was clearly very knowledgeable and presented very well”
- One of 60 managers trained on social media in four months for a retail property business
“It was a delight to work with BrandAlert on the BCSC social media research which has proven to be a fruitful and positive collaboration. The industry has welcomed the best practice guidance which was a much needed piece of work. It provides an excellent road map as to how shopping centres can engage with the social media agenda in a positive manner. The insight and expertise has been second to none and I look forward to working with the team again.”
- Knowledge and Research Manager, British Council of Shopping Centres.
I won’t sell you a programme of work designed primarily to fill the time sheets of a team. Instead I will advise on you defining and executing a commercially robust plan that can be delivered by the most appropriate people – your internal resources, your existing agencies or a re-shaped combination of agencies that flexes to meet your changing needs.
Better metrics and frameworks aren’t the primary solution to public relations measurement. We need to ask better questions first. In this post (originally posted on the blog of Stephen Waddington who often covers PR Measurement I talk to Jon Sellors, a client-side head of communications and Stephen Ashcroft, a procurement expert about why public relations measurement is too [...]
When should a PR person step in front of the camera to end an interview?
(a repost from my LinkedIn profile) PR consultants should be outraged at Lucy Kellaway’s attack on one of their own, right? She has gone public with what was probably intended as a private conversation and pretty deliberately rubbed someone’s nose in it. Is that fair? Of course it is. If the HP’s PR guy didn’t [...]