Client board directors, marketing managers and agencies ultimately want the same thing:
Achieving that is easier when you are wholly independent and able to offer expert advice based on decades of experience.
Some comments from clients:
“It was a delight to work with BrandAlert on the BCSC social media research which has proven to be a fruitful and positive collaboration. The industry has welcomed the best practice guidance which was a much needed piece of work. It provides an excellent road map as to how shopping centres can engage with the social media agenda in a positive manner. The insight and expertise has been second to none and I look forward to working with the team again.”
- Knowledge and Research Manager, British Council of Shopping Centres.
I won’t sell you a programme of work designed primarily to fill the time sheets of my team. Instead I will advise on you defining and executing a commercially robust plan that can be delivered by the most appropriate people – your internal resources, your existing agencies or a re-shaped combination of agencies that flexes to meet your changing needs.
Marketing Agencies and Procurement Professionals Can Gain Much From Collaborating on Better Measure of Success.
In PR terms, Volkswagen might be giving us a masterclass in crisis response strategy. The statement by Michael Horn the CEO of Volkswagen USA is in my opinion as good as it gets: “Our company was dishonest. We have totally screwed up. We must fix the cars to prevent this from ever happening again and we have [...]
On the evidence I have seen, few people care much about the Barcelona Principles. I’ll offer a solution here, but my evidence for making this claim is my experience judging a large PR awards scheme in the last two years. On each occasion I have spent a day or so carefully reading about 30 or more [...]