We help organisations find and have online conversations directly with people who have expressed an intention to select a brand or who want to know more about it, or who have a problem with it. We are at the meeting point of outbound communications campaigns and inbound customer support.

From a position of understanding your business goals, we search for and engage directly with people who are interested in you – so no wastage. Even better, we do this when they are thinking about you, not when your next ad or press release appears.

As well as reducing the built-in wastage in your media budget, we can help you do some very valuable things:

• Refine your campaign messages to respond to changing consumer sentiment
• Build loyalty by tailoring messages to highly engaged consumers/commentators
• Build your reputational and search results
• Create a channel to communicate with your critics
• Save you more money by enabling further budget efficiencies in research and new product development