Client board directors, marketing managers and agencies ultimately want the same thing:
Achieving that is easier when you are wholly independent and able to offer expert advice based on decades of experience.
Some comments from clients:
“It was a delight to work with BrandAlert on the BCSC social media research which has proven to be a fruitful and positive collaboration. The industry has welcomed the best practice guidance which was a much needed piece of work. It provides an excellent road map as to how shopping centres can engage with the social media agenda in a positive manner. The insight and expertise has been second to none and I look forward to working with the team again.”
- Knowledge and Research Manager, British Council of Shopping Centres.
I won’t sell you a programme of work designed primarily to fill the time sheets of my team. Instead I will advise on you defining and executing a commercially robust plan that can be delivered by the most appropriate people – your internal resources, your existing agencies or a re-shaped combination of agencies that flexes to meet your changing needs.
In PR terms, Volkswagen might be giving us a masterclass in crisis response strategy. The statement by Michael Horn the CEO of Volkswagen USA is in my opinion as good as it gets: “Our company was dishonest. We have totally screwed up. We must fix the cars to prevent this from ever happening again and we have [...]
On the evidence I have seen, few people care much about the Barcelona Principles. I’ll offer a solution here, but my evidence for making this claim is my experience judging a large PR awards scheme in the last two years. On each occasion I have spent a day or so carefully reading about 30 or more [...]
This is for everyone who has been challenged to demonstrate a return on investment from PR or marketing.