Nigel Sarbutts
Is the NLA out of step with publishers’ business models?
Is the NLA out of step with with its member’s interests? The comments and actions of its members make me think it is.
SEO and social media – “tools to fool”?
Once you think of SEO and social as ‘tools to fool’ your customers, you’re in trouble
Whiteline Fever – the Specialist’s Conundrum
Nobody wants to be the brain surgeon’s first patient or the barrister’s first defendant.
Questions about recruitment at MediaCity should focus on 2016
Critics of the BBC’s desire to recruit the best are missing the point.
Julie Meyer on Entrepreneurship
Julie Meyer spoke a lot of sense about entrepreneurship, too bad so few people heard it.
Desmond Cuts to the Heart of Leveson
Who’d have expected Richard Desmond to say the most important thing in the Leveson Inquiry?
Is the search for ROI Counterproductive?
What can traffic engineering tell marketing about success and ROI? Quite a lot
Bell Pottinger is Everyone’s Problem
If you don’t want another Bell Pottinger, improve the quality of the briefing process.
Why MediaCity Will be Good for Manufacturing
Why MediaCity could be good for the UK’s manufacturing sector
Muddled Marketing Manchester
The muddled thinking of Marketing Manchester’s ‘Original Modern’ slogan has to change.
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